Attention all minors: New York has just seen the opening of a bar where you can go – even if you aren’t 21 yet! Yup, we’ve gone there – Americans have finally thrown in the towel and admitted that our addiction is now so great, that even youngsters should be allowed to publicly partake…
…in Greek yogurt, that is! Following in Dannon’s recent footsteps, Chobani is making a much bigger stir over its new storefront in New York City. Dannon’s The Yogurt Culture Company plays into the fad of stores that feature self-serve frozen yogurt, allowing customers to select from a variety of regular and Greek yogurts plus a plethora of toppings. Meanwhile, Chobani’s store will feature a menu of tantalizing Greek yogurt creations imagined by Chobani CEO himself, Hamdi Ulukaya. These flavors were combined to reflect the ways that Ulukaya enjoyed yogurt growing up in Turkey, with one distinct addition: a peanut butter and jelly flavor, which – though decidedly different from the flavors he prefers – will hopefully appeal to the younger crowd that may need to take baby steps towards embracing the tartness and thickness of Greek yogurt. Still, even the PB&J flavor is delivered in style, topped with sliced grapes and crunchy peanut chunks. A single serving (6 oz) will run a customer $3.75, while a double (12 oz) will cost just a $1 extra. The store opened last Wednesday.
It was only a matter of time before the Greek yogurt giants grew out of their snug supermarket homes, with people across the country raving about their protein-packed, creamy and (relatively) low sugar products. And even if the price is a little steep, and even if I live 3 1/2 hours from New York City, I have to admit – I’m pretty darn psyched to hear it.
Are you as excited as I am, or does yogurt only belong sandwiched between the sour cream and milk in our nation’s grocery stores?
Jessica Serdikoff is the chief blogger behind Floptimism, a blog where Jessica shares deliciously inspiring recipes and tales of life as a nutrition student. Follow Floptimism on Facebook and Twitter.